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Acknowledgments | ||
1 | Introduction | 1 |
2 | A brief history of childhood and motherhood into the twentieth century | 22 |
3 | Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 | 41 |
4 | Pediocularity : from the child's point of view | 66 |
5 | Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s | 96 |
6 | Baby booms and markets booms : teen and subteen girls in the postwar marketplace | 122 |
7 | Concluding remarks | 144 |
App: figures and tables | 153 | |
Notes | 157 | |
Bibliography | 181 | |
Index | 201 |
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