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The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer Book

The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer
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The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer, , The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer
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  • The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer
  • Written by author Daniel Thomas Cook
  • Published by Duke University Press Books, February 2004
  • Through a study of industry publications over much of the century, shows how the U.S. children’s clothing industry produced increasingly refined categories of childhood.
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Authors

Acknowledgments
1Introduction1
2A brief history of childhood and motherhood into the twentieth century22
3Merchandising, motherhood, and morality : industry origins and child welfare, 1917-192941
4Pediocularity : from the child's point of view66
5Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s96
6Baby booms and markets booms : teen and subteen girls in the postwar marketplace122
7Concluding remarks144
App: figures and tables153
Notes157
Bibliography181
Index201


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