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Introduction: Breast Cancer and the Culture of Giving vii
A Dream Cause: Breast Cancer, Corporate Philanthropy, and the Market for Generosity 1
Doing Good by Running Well: The Race for the Cure and the Politics of Civic Fitness 29
Stamping Out Breast Cancer: The Neoliberal State and the Volunteer Citizen 61
Imperial Charity: Women's Health, Cause-Related Marketing, and Global Capitalism 81
The Culture of Survivorship and the Tyranny of Cheerfulness 101
Conclusion: Beyond Pink Ribbons 117
Acknowledgments 125
Notes 127
Index 151
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Add Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy, Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true. —Herizons Fascinating. King's deft and thoughtful interpretation of the pink ribbon phenomen, Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy to the inventory that you are selling on WonderClubX
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Add Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy, Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true. —Herizons Fascinating. King's deft and thoughtful interpretation of the pink ribbon phenomen, Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy to your collection on WonderClub |