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Preface vii
Introduction: Why Voter Mobilization Matters 1
Evidence versus Received Wisdom 12
Door-to-Door Canvassing: Shoe Leather Politics 26
Leaflets: Walk, Don't Talk 46
Direct Mail: Postal Service as Campaign Staff 55
Phone Banks: Politics Meets Telemarketing 74
Electronic Mail: Faster, Cheaper, but Does It Work? 97
Using Events to Draw Voters to the Polls 108
Using Mass Media to Mobilize Voters 120
What Works, What Doesn't, and What's Next 135
Appendixes
Technical Results of Door-to-Door Canvassing Experiments 165
Technical Results of Direct Mail Experiments 175
Technical Results of Phone-Calling Experiments 188
Notes 201
Index 219
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ryan Bell
reviewed Get Out The Vote on July 13, 2007
Get Out The Vote
This is the first book I've seen about voter mobilization written by social scientists, rather than political consultants. They present their results of controlled, randomized experiments in determining the effect of canvassing, lit dropping, phone banking (and robo-calling), and direct mail on voter turnout.
The one criticism I have is that in some cases they seem to jump to some conclusions based on small amounts of evidence, including results that I really have a hard time believing (ie, there is no compouded effect by using different methods). The major conclusions, though, appear sound to me, such as the range of effectiveness that can be expected from canvassing or any other technique alone.
Overall, a book that I will be going back to for some projects, and one that would be useful for anyone working on political campaigns.
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Add Get Out The Vote, The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from mo, Get Out The Vote to the inventory that you are selling on WonderClubX
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Add Get Out The Vote, The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from mo, Get Out The Vote to your collection on WonderClub |