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The Modern Christmas in America: A Cultural History of Gift-Giving Book

The Modern Christmas in America: A Cultural History of Gift-Giving
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The Modern Christmas in America: A Cultural History of Gift-Giving, In days of old, Christmas was defined by the custom of exchanging simple handmade gifts. Today, it has become a multi-billion industry, synonymous with commercialism and consumption. How did this transformation occur? In this incisive and engaging exam, The Modern Christmas in America: A Cultural History of Gift-Giving
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  • The Modern Christmas in America: A Cultural History of Gift-Giving
  • Written by author William B. Waits
  • Published by New York University Press, 1993/03/15
  • In days of old, Christmas was defined by the custom of exchanging simple handmade gifts. Today, it has become a multi-billion industry, synonymous with commercialism and consumption. How did this transformation occur? In this incisive and engaging exam
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Preface
Acknowledgments
1 Introduction 1
2 Fundamental Themes: Annual Festivals and Gifts 7
3 The Gifts Everyone Wanted: The Rise Manufactured Gift Items 16
4 Gimcracks, Appliances, and Silverware: A Survey of Manufactured Gift items 50
5 From Gimcracks to Cards: Gift Giving between Friends 70
6 The Feminization of Christmas: The Expanded Role of Women in the Celebration 80
7 Within the Marital Bond: Gifts Between Men and Women 87
8 "Something for the Kid": Gifts from Parents to Children 120
9 The Ever Wider Horizon: Reaffirmations of Community Ties 151
10 The Rationalization of Charity: Gifts from the Prosperous to the Poor 164
11 The Rationalization of Christmas Bonuses: Gifts from Employers to Employees 178
12 Riches and Uncertainty: Superabundance and Retailers' Anxieties since 1940 191
13 Conclusion 200
Notes 205
Index 263


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The Modern Christmas in America: A Cultural History of Gift-Giving, In days of old, Christmas was defined by the custom of exchanging simple handmade gifts. Today, it has become a multi-billion industry, synonymous with commercialism and consumption. How did this transformation occur?
In this incisive and engaging exam, The Modern Christmas in America: A Cultural History of Gift-Giving

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The Modern Christmas in America: A Cultural History of Gift-Giving, In days of old, Christmas was defined by the custom of exchanging simple handmade gifts. Today, it has become a multi-billion industry, synonymous with commercialism and consumption. How did this transformation occur?
In this incisive and engaging exam, The Modern Christmas in America: A Cultural History of Gift-Giving

The Modern Christmas in America: A Cultural History of Gift-Giving

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The Modern Christmas in America: A Cultural History of Gift-Giving, In days of old, Christmas was defined by the custom of exchanging simple handmade gifts. Today, it has become a multi-billion industry, synonymous with commercialism and consumption. How did this transformation occur?
In this incisive and engaging exam, The Modern Christmas in America: A Cultural History of Gift-Giving

The Modern Christmas in America: A Cultural History of Gift-Giving

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