|
|
Sold Out
Book Categories |
CONTENTS
Acknowledgments ix
Introduction 1
Chapter 1: Reality Check: It’s Time to Move from Brandlore to Promising Brands 5
Chapter 2: Winning the Memory Game 28
Chapter 3: The Benefi t of Your Brand 50
Chapter 4: Leveraging Portfolio Value 70
Chapter 5: Positioning Brands for Context 100
Chapter 6: Brand Attachment: The Barefoot Bandit and Our Sense of Self 119
Chapter 7: Expressing the Promise: Brand Narrative, Brand Voice, and Communications Strategy 145
Chapter 8: Naming and Identity Development 168
Chapter 9: The Touching Experience: How to Deliver on a Promise at Meaningful Touch Points 187
Chapter 10: Brand Inside: Why People Are the Key to Your Brand Strategy 210
Notes 241
Index 249
About the Author 258
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
X
This Item is in Your Inventory
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
X
You must be logged in to review the productsX
X
X
Add Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty, Your brand is obviously more than a catchy logo or striking website. But often the concept of a brand gets stuck in this visual playland, removed from the realities of what truly makes a business successful and sustainable. Brands stand for value. An, Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty to the inventory that you are selling on WonderClubX
X
Add Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty, Your brand is obviously more than a catchy logo or striking website. But often the concept of a brand gets stuck in this visual playland, removed from the realities of what truly makes a business successful and sustainable. Brands stand for value. An, Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty to your collection on WonderClub |