Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier Book

Contents

C H A P T E R 1 :

Welcome to the New Digital Frontier 1

C H A P T E R 2 :

Your Online Reputation Is Your Reputation 16

C H A P T E R 3 :

The Internet Is the New Wild West 30

C H A P T E R 4 :

The Forces Driving Online Reputation 44

C H A P T E R 5 :

Anonymous Cowards 61

C H A P T E R 6 :

Google Gone Wild: The Digital Threat to Reputation 82

C H A P T E R 7 :

Why People Attack Each Other Online 100

C H A P T E R 8 :

Types of Internet Attacks 123

C H A P T E R 9 :

How to Measure Damage to Your Internet Reputation Damage 150

C H A P T E R 1 0 :

Your Reputation Road Map and Online Reputation Audit 162

C H A P T E R 1 1 :

Getting Proactive: The Best Defense Is a Good Offense 188

C H A P T E R 1 2 :

Recovering from Online Smears: Restoring Your Reputation

After the Damage Has Been Done 207

C H A P T E R 1 3 :

Protect Your Small Business and Your Professional Reputation 234

C H A P T E R 1 4 :

Conclusion: Embrace the Internet 249

Glossary 251

Index 255