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The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development Book

The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development
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The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development, , The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development
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  • The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development
  • Written by author Dantar P. Oosterwal
  • Published by AMACOM, January 2010
  • “With a fresh American approach, based on the iconic giant, Harley Davidson, Dantar Oosterwal makes the whole new concept of lean new product design and development clear and doable. If new product design is the last frontier for competitive compani
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Authors

Acknowledgments xi

Introduction xiii

1 Working Hard 1

Springtime in Paris 2

The Concurrent Product Development Process 4

A Reality Check 7

Unexpected Competition 8

Problems Late in the Development Process 10

2 The Harley-Davidson Environment 25

Harley-Davidson Was Different 27

Consensus Decision Making 30

We Fulfill Dreams 30

Lessons from the Dark Days 33

The Circle Organization 36

Consensus-Driven Organization 38

Managing Conflict 39

The Harley-Davidson Business Process 39

Organizational Learning 41

3 Harley-Davidson's Product Development Leadership Learning Team 43

The PDL T Journey 46

Learning Organizations 47

4 The PD T 61

Systems Thinking 64

Learning to See the Product Development System 67

Learningful Conversations 70

Creating Shared Vision 75

5 Firefighting and the Tipping Point 80

The MIT Connection 81

Firefighting 82

The Tipping Point 83

Past the Tipping Point 84

Lessons from Beyond the Brink 91

6 Cadence and Flow, Bins and Swirl 94

The Outstanding Corporate innovator 97

Product Development Flow 99

Product Development Cadence 100

The Application of Cadence and Flow 104

Bins 107

Heuristic Rules of Thumb 111

The Innovation Swirl 113

7 Supply and Demand 116

The System Dynamics Model of the Motorcycle Business 122

A Soft Landing by Reducing Shipments 126

Generating Product Demand 126

Developing New Products 128

8 A Left Turn: Implementing Lean Principles in Product Development 131

Don't Bring Lean Manufacturing Upstream 133

The Roots of Knowledge-Based Product Development 136

The Systems Approach to Flight 138

Work Smarter, Not Harder 143

9 The Product Development Limit Curve145

Haste Makes Waste 147

Bad Systems Beat Good People 150

Design Rework Loops 152

Product Development Is Predictable 153

10 Integration Points and False Positive Feasibility 158

False Positive Feasibility 162

Design Cycles and Integration Points 164

11 Learning Cycles 167

The Learning Cycle 170

Set-Based Product Development 174

12 Set-Based Design 179

A New Framework for Product Development 183

The Second Piece of the Limit Curve Puzzle 184

13 Leadership Learning and Pull Events 193

The Leadership Learning Change Model 194

Early Pull Events 199

Creating Leverage Through Pull Events 203

14 Quickening Product Development 206

Railroad Planning versus Combat Planning 207

Establishing and Using Help Chains 210

Using Visual Management 212

15 Oobeya 217

Collaboration Using the Oobeya Process 217

The Oobeya Process 221

The Wall 226

Quickening the Pace of Innovation 230

16 Knowledge-Based Product Development 234

Indications of Success 237

Creating Change 241

Notes 245

Index 249


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