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Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes Book

Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes
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Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes, Why have so many e-commerce companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and techn, Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers’ Homes
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  • Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers’ Homes
  • Written by author Kenneth K. Boyer, Markham T. Frohlich, G. Tomas M. Hult
  • Published by Amacom, 2004/09/01
  • "Why have so many "e-commerce" companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and techn
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Authors

"Foreword

Preface

Part I: Introduction

1.The Great Divide Between Customers and Retailers

Part II: Strategies

2. De-Coupled Supply Chains

3. Partially Extended Supply Chains

4. Fully Extended Supply Chains

5. Centralized Extended Supply Chains

Part III: Transforming the Supply Chain

6. Strategy Meshing Operational and Marketing Goals

7: Marketing Tapping Customers’ Latent Desires

8: Supply Chain Design How to Bridge the Last Mile

9: Information Technology Facilitating Learning and Streamlining Transactions

10. The Future of the Extended Supply Chain"


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Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes, Why have so many e-commerce companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and techn, Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers’ Homes

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Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes, Why have so many e-commerce companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and techn, Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers’ Homes

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Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes, Why have so many e-commerce companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and techn, Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers’ Homes

Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes

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