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"Foreword
Preface
Part I: Introduction
1.The Great Divide Between Customers and Retailers
Part II: Strategies
2. De-Coupled Supply Chains
3. Partially Extended Supply Chains
4. Fully Extended Supply Chains
5. Centralized Extended Supply Chains
Part III: Transforming the Supply Chain
6. Strategy Meshing Operational and Marketing Goals
7: Marketing Tapping Customers’ Latent Desires
8: Supply Chain Design How to Bridge the Last Mile
9: Information Technology Facilitating Learning and Streamlining Transactions
10. The Future of the Extended Supply Chain"
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Add Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes, Why have so many e-commerce companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and techn, Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers Homes to your collection on WonderClub |