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| Preface | vii | |
| Acknowledgments | xi | |
| 1. | Strategic Product Development | 1 |
| 2. | The Genesis of New Products | 19 |
| 3. | Strategic Opportunities and Responsibilities | 33 |
| 4. | A Strategic Understanding of Customer Needs | 51 |
| 5. | Product Development and Corporate Culture | 69 |
| 6. | The New Product Decision Screen | 85 |
| 7. | Staffing the Development Activity | 97 |
| 8. | Managing Existing Products and Markets | 109 |
| 9. | Analyzing New Product Opportunities | 125 |
| 10. | Planning the Proactive Product Development System: The Principles behind the Action | 153 |
| 11. | Creating the Proactive Product Development System | 167 |
| 12. | Experimentation and Rapid Prototyping | 195 |
| 13. | From Pilot Production to Product Retirement: Managing the Post-Product Development Process | 213 |
| 14. | Implementing Strategic Product Development | 229 |
| Appendix I. | New Product Decision Screen | 237 |
| Appendix II. | Strategic Plan Format | 243 |
| Bibliography | 261 | |
| Index | 265 |
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| $99.99 | Digital |
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Add Powerful Products : Strategic Management of Successful New Product Development, Faster, cheaper, better. That's been the mantra of business for decades—in just that order—with the better part all but obliterated by faster and cheaper. According to authors Bean and Radford, it's time for manufacturers to put the emphasis on , Powerful Products : Strategic Management of Successful New Product Development to the inventory that you are selling on WonderClubX
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Add Powerful Products : Strategic Management of Successful New Product Development, Faster, cheaper, better. That's been the mantra of business for decades—in just that order—with the better part all but obliterated by faster and cheaper. According to authors Bean and Radford, it's time for manufacturers to put the emphasis on , Powerful Products : Strategic Management of Successful New Product Development to your collection on WonderClub |