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Johnson & Johnson's Tylenol scare - getting it right 12
The Exxon Valdez oil tanker spill - the invisible and clueless CEO 20
The New York Knicks - know when to fold 'em 27
Chaos in a West Virginia coal mine - "they're alive!" 38
The church's pedophilia scandal - skeletons in the closet 47
Dick Cheney - misfiring under pressure 57
The Glen Ridge rape case - "stand by our boys" 68
The death of Pat Tillman - the cover-up is always worse 79
Rudy Giuliani - a tale of two leaders 90
Christie Whitman and the EPA - coming clean on Ground Zero 104
Prudential's terror threat - the "rock" gets it right 116
Virginia Tech - a deadly delay? 126
Don Imus - "I can't get anywhere with you people" 136
Jon Corzine - getting it right ... and getting it wrong 148
Jet Blue Airways - a late-night disaster 158
The O'Reilly "factor" - knowing when to shut up 168
Taco Bell's E. coli scare - good intentions aren't enough 177
The New York Times - covering up for Jayson Blair 184
The Duke "rape" case - a rush to injustice 196
Alberto Gonzales - paying the price for playing with words 207
NFL boss Roger Goodell - scoring big points under pressure 218
FEMA falls during Katrina - talk about "clueless" 228
Notes 239
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Dejko Nikolaj
reviewed What Were They Thinking?: Crisis Communication - The Good, the Bad, and the Totally Clueless on November 18, 2015
What Were They Thinking?: Crisis Communication - The Good, the Bad, and the Totally Clueless
This is already an incredibly dull subject but somehow the book found a way to make it even duller than I imagined it ever could be. It somehow makes simple things seem complicated. So not worth the amount the time and money I spent.
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