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Preface ix
Acknowledgments xvii
Introduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop) Lynn Schofield Clark 1
Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace
Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America David Nord 37
Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity Anne L. Borden 67
"Jewish Space Aliens Are Lucky to Be Free!": Religious Distinctiveness, Media, and Markets in Jewish Children's Culture Hillary Warren 90
Religion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts
Literacy in the Eye of the Conversion Storm Gauri Viswanathan 105
Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media Maryellen Davis 123
Cartoon Wars: The Prince of Egypt in Retrospect Erica Sheen 154
Representations of the Religious "Other" in Popular Media and in the Marketplace
Evangelicalism and the Presidential Election of 1960: The "Catholic Question" in Christianity Today Magazine Phyllis E. Alsdurf 171
Religion as Rhetorical Resource:The Muslim Immigrant in (Danish) Public Discourse Ferruh Yilmaz 198
"Blowing the Cover": Imaging Religious Functionaries in Ghanaian/Nigerian Films Kwabena Asamoah-Gyadu 224
Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices
"Media Mecca": Tensions, Tropes, and Techno-Pagans at the Burning Man Festival Lee Gilmore 247
Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection Regina M. Marchi 280
Afterword Stewart M. Hoover 308
Contributors 315
Index 319
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Lawrence Clark
reviewed Religion, Media, and the Marketplace on July 13, 2011
Religion, Media, and the Marketplace
As a collection of essays, this book offers a pluralistic view of the marketing of religion with chapters on Catholics, Jews, and Muslims. Overall the material seems to repeat many of the themes found in other books about marketing and religion, but the inclusion of more neglected traditions gives this book a distinct value. Explores "religious lifestyle branding" (e.g. "Revolve Bible") within context of religion and material culture, sociology of religion, and religion and marketing. Asks the reader to consider the dominance of the oncsumer marketplace itself and its relationship to both religion and the political or economic organization of society.
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Add Religion, Media, and the Marketplace, The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide-ranging tour of religion, media, and markets across diverse social and cultural contexts.-John P. Bartkowski, a, Religion, Media, and the Marketplace to the inventory that you are selling on WonderClubX
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Add Religion, Media, and the Marketplace, The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide-ranging tour of religion, media, and markets across diverse social and cultural contexts.-John P. Bartkowski, a, Religion, Media, and the Marketplace to your collection on WonderClub |
