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Book Categories |
| List of Illustrations | ||
| Acknowledgments | ||
| Introduction | 1 | |
| Ch. 1 | Children's Desires/Mothers' Dilemmas: The Social Contexts of Consumption | 7 |
| Ch. 2 | Buying Happiness, Buying Success: Toy Advertising to Parents | 51 |
| Ch. 3 | The Real Power of Commercials: Questioning the Terms of Debate | 96 |
| Ch. 4 | Utopia or Discrimination?: Commercials for Kids | 115 |
| Ch. 5 | Toy-based Videos for Girls: My Little Pony | 145 |
| Ch. 6 | Action TV for Boys: Slimer and the Real Ghostbusters | 172 |
| Ch. 7 | Toys "R" Us: Marketing to Children and Parents | 193 |
| Conclusion | 227 | |
| Notes | 235 | |
| Index | 249 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Nicholas Persaud
reviewed Sold Separately on April 18, 2011
Sold Separately
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HQ 784.T68 S45 1993
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Add Sold Separately, A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered b, Sold Separately to the inventory that you are selling on WonderClubX
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Add Sold Separately, A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered b, Sold Separately to your collection on WonderClub |
