Global Television and the Politics of the Seoul Olympics Book

	List of Tables and Figures
	Foreword
	Preface
	Acknowledgments
1	The Seoul Olympics as a Critical Case Study	1
2	Constructing the Global Television Spectacle: A Theoretical Framework	33
3	The Politics of Broadcast Rights, Production, and Media Priorities	65
4	The Introduction of Commercial Sponsorship on a Global Scale	95
5	Korea Enters the Information Age: The Olympics and Telecommunications	123
6	The 1988 Olympics and the Transformation of Korea	149
7	"Toward One World, Beyond All Barriers": Olympic Diplomacy and Korea's New International Relations	171
8	National Images in Telecasts from Seoul	189
9	Toward a Media-Theoretic Understanding of Political Communication	237
	Appendix A: Korea Segments in the NBC Telecast of the Seoul Olympics and Their Main Themes	249
	Appendix B: Transcript of NBC's Televised Interview on the Topic of Anti-Americanism and NBC's Reporting	255
	About the Book and Authors	261
	Index	263