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Introduction Selling the Novel in the Age of Mass Culture 1
1 Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky 19
2 The "Incalculable Value of Reading": Fahrenheit 451 and the Paperback Assault on Mass Culture 45
3 Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit 74
4 From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline 102
5 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer 127
Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail 156
Notes 165
Works Cited 181
Index 193
Acknowledgments 200
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Add A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction, As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-c, A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction to the inventory that you are selling on WonderClubX
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Add A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction, As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-c, A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction to your collection on WonderClub |