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A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction Book

A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction
A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction, As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-c, A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction has a rating of 4 stars
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A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction, As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-c, A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction
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  • A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction
  • Written by author Evan Brier
  • Published by University of Pennsylvania Press, December 2009
  • As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-c
  • Analyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships bet
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Introduction Selling the Novel in the Age of Mass Culture 1

1 Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky 19

2 The "Incalculable Value of Reading": Fahrenheit 451 and the Paperback Assault on Mass Culture 45

3 Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit 74

4 From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline 102

5 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer 127

Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail 156

Notes 165

Works Cited 181

Index 193

Acknowledgments 200


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A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction, As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-c, A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction

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A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction, As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-c, A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction

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A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction, As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-c, A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction

A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction

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