Ward's Business Directory 1996 of U.S. Private and Public Companies (Ward's Business Directo... Book

I’m lucky I read this book from the library, because if I had parted with hard earned cash for this I would be sorely disappointed.

While the Author Michael Gerber starts out with some good ideas for building up a small business in the first half. Sadly it falls apart towards the end when he starts to mix metaphysical philosophy, and neo Platonism with business strategy (seriously I’m not joking). I have a great interest in philosophy and I’m a small business owner, and the two don’t mix. For instance he talks about how great business ideas come from a higher divine source. If unethical companies like McDonalds, and Wallmart were inspired by God, then that’s a God I want nothing to do with.

I recommend you read Gerber’s E-Myth revisited, as it’s a far superior book