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| Acknowledgments | ||
| Abbreviations | ||
| Introduction | 1 | |
| 1 | Liberalism, the State, and Modern Industrial Capitalism in Postrevolutionary Mexico | 16 |
| 2 | Spreading the American Dream: Information, Technology, and World War II | 45 |
| 3 | Prophets of Capitalism: The Growth of Advertising as a Profession and the Making of Modern Mexico | 82 |
| 4 | Advertising National Identity and Globalization in the Reconstruction of Modern Mexico | 112 |
| 5 | J. Walter Thompson and the Negotiation of Mexican and American Values | 152 |
| 6 | In Search of Markets, Diplomacy, and Consumers: Sears as a Commercial Diplomat in Mexico | 172 |
| 7 | Industrial Capitalism, Antimodernism, and Consumer Culture in 1940s Mexico | 207 |
| Conclusion | 229 | |
| Notes | 235 | |
| Bibliography | 283 | |
| Index | 309 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Mike Mccall
reviewed Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950 on December 15, 2019
Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950
Excellent works! Discource analysis on political economy, from cultural repertoar, dramaturgy to machine factories. Oil is the main fuel for the transformation of Venezuela.
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Add Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950, In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and, Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950 to the inventory that you are selling on WonderClubX
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Add Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950, In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and, Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950 to your collection on WonderClub |
