Becoming a Public Relations Writer: A Writing Process Workbook for the Profession Book

Contents: Preface. Part I: Principles of Effective Writing. Writing...and What It Means to You. Effective Writing. Communication Theory and Persuasion. The Writing Process. Part II: Public Relations Writing Through Journalistic Media. News and the Public Relations Writer. News Releases. Broadcast Media. Organizational Features. Advocacy and Opinion. Part III: Public Relations Writing Through Organizational Media. Fliers, Brochures and Web Sites. Newsletters and Corporate Reports. Direct-Mail Appeals. Public Relations Advertising. Speeches and Interviews. Part IV: Pulling It All Together. Information Kits. Writing for News Conferences. Appendices: Common Sense Stylebook for Public Relations Writers. Copy Editing. Careers in Public Relations. Professional Organizations. Ethical Standards.