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Preface: Introduction to MediaWriting
1 Communication Theory and News Values 1
2 Ethical and Legal Issues in Media Writing 25
3 Basics of Writing and Editing 55
4 Basic News Stories 95
5 Interviewing 123
6 Reporting What Others Say 147
7 Obituaries, Rewrites, and Roundups 177
8 Research in Communication 195
9 Feature Writing 235
10 Writing Broadcast Copy 255
11 Reporting for Radio and TV 279
12 Public Relations Writing: Organizational Media 313
13 Public Relations Writing: News Media 339
14 Advertising Copywriting 375
Credits 401
Index 403
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Add Mediawriting: Print, Broadcast, and Public Relations - 3rd Edition, Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills, Mediawriting: Print, Broadcast, and Public Relations - 3rd Edition to the inventory that you are selling on WonderClubX
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Add Mediawriting: Print, Broadcast, and Public Relations - 3rd Edition, Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills, Mediawriting: Print, Broadcast, and Public Relations - 3rd Edition to your collection on WonderClub |