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Book Categories |
1 | Mass communication in society : swimming in the media sea | 1 |
2 | Research and theory in mass communication : how we study media scientifically | 18 |
3 | Media portrayals of groups : distorted social mirrors | 53 |
4 | Advertising and marketing : baiting, catching, and reeling us in | 92 |
5 | Children and media : more than just little adults | 124 |
6 | Sports and music : emotion in high gear | 151 |
7 | News : setting the agenda about the world | 187 |
8 | Politics : using news and advertising to win elections | 225 |
9 | Violence : watching all that mayhem really matters | 255 |
10 | Sex : pornography, innuendo, and rape as a turn-on | 287 |
11 | Teaching values and health : media as parent, priest, physician, and moral arbiter | 317 |
12 | Handling media : living with new technologies and communicating about media | 352 |
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