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Preface | ||
List of Tables, Figures, and Photos | ||
I | History and Theory | |
1 | The Status of Entertainment-Education Worldwide | 3 |
2 | A History of Entertainment-Education, 1958-2000 | 21 |
3 | Entertainment-Education as a Public Health Intervention | 39 |
4 | The Origins of Entertainment-Education | 61 |
5 | Social Cognitive Theory for Personal and Social Change by Enabling Media | 75 |
6 | Celebrity Identification in Entertainment-Education | 97 |
7 | The Theory Behind Entertainment-Education | 117 |
II | Research and Implementation | |
8 | No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step | 153 |
9 | Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia | 177 |
10 | Evolution of an E-E Research Agenda | 191 |
11 | Working With Daytime and Prime-Time Television Shows in the United States to Promote Health | 207 |
12 | Entertainment-Education Television Drama in the Netherlands | 225 |
13 | Entertainment-Education Programs of the BBC and BBC World Service Trust | 243 |
14 | Social Merchandizing in Brazilian Telenovelas | 261 |
15 | Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest | 281 |
III | Entertainment-Education Interventions and their Outcomes | |
16 | Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign | 301 |
17 | The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign | 321 |
18 | Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl | 331 |
19 | Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India | 351 |
20 | Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed | 377 |
21 | Soap Operas and Sense-Making: Mediations and Audience Ethnography | 399 |
22 | Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal | 417 |
Epilogue | 435 | |
About The Authors | 439 | |
Author Index | 446 | |
Subject Index | 454 |
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Add Entertainment-Education and Social Change: History, Research, and Practice, Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an, Entertainment-Education and Social Change: History, Research, and Practice to the inventory that you are selling on WonderClubX
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Add Entertainment-Education and Social Change: History, Research, and Practice, Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an, Entertainment-Education and Social Change: History, Research, and Practice to your collection on WonderClub |