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Entertainment-Education and Social Change: History, Research, and Practice Book

Entertainment-Education and Social Change: History, Research, and Practice
Entertainment-Education and Social Change: History, Research, and Practice, <i>Entertainment-Education and Social Change</i> introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an, Entertainment-Education and Social Change: History, Research, and Practice has a rating of 5 stars
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Entertainment-Education and Social Change: History, Research, and Practice, Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an, Entertainment-Education and Social Change: History, Research, and Practice
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  • Entertainment-Education and Social Change: History, Research, and Practice
  • Written by author Singhal
  • Published by Taylor & Francis, Inc., November 2003
  • Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an
  • Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an
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Preface
List of Tables, Figures, and Photos
IHistory and Theory
1The Status of Entertainment-Education Worldwide3
2A History of Entertainment-Education, 1958-200021
3Entertainment-Education as a Public Health Intervention39
4The Origins of Entertainment-Education61
5Social Cognitive Theory for Personal and Social Change by Enabling Media75
6Celebrity Identification in Entertainment-Education97
7The Theory Behind Entertainment-Education117
IIResearch and Implementation
8No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step153
9Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia177
10Evolution of an E-E Research Agenda191
11Working With Daytime and Prime-Time Television Shows in the United States to Promote Health207
12Entertainment-Education Television Drama in the Netherlands225
13Entertainment-Education Programs of the BBC and BBC World Service Trust243
14Social Merchandizing in Brazilian Telenovelas261
15Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest281
IIIEntertainment-Education Interventions and their Outcomes
16Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign301
17The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign321
18Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl331
19Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India351
20Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed377
21Soap Operas and Sense-Making: Mediations and Audience Ethnography399
22Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal417
Epilogue435
About The Authors439
Author Index446
Subject Index454


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Entertainment-Education and Social Change: History, Research, and Practice, <i>Entertainment-Education and Social Change</i> introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an, Entertainment-Education and Social Change: History, Research, and Practice

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Entertainment-Education and Social Change: History, Research, and Practice, <i>Entertainment-Education and Social Change</i> introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an, Entertainment-Education and Social Change: History, Research, and Practice

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Entertainment-Education and Social Change: History, Research, and Practice, <i>Entertainment-Education and Social Change</i> introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States an, Entertainment-Education and Social Change: History, Research, and Practice

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