Handbook of Health Communication Book

	Preface
1	Introduction	1
Pt. I	Introduction
2	Illness Narratives and the Social Construction of Health	9
3	Theorizing About Health Communication	35
4	Communication in Medical Encounters: An Ecological Perspective	63
Pt. II	Provider-Patient Interaction Issues
5	Provider and Patient Communication Skills Training	95
6	The Nature of the Therapeutic Relationship and the Assessment of Its Discourse in Routine Medical Visits	121
7	Outcomes of Patient-Provider Interaction	141
8	Medical Disclosure and Decision-Making: Excavating the Complexities of Physician-Patient Information Exchange	163
9	Children, Older Adults, and Women: Impact on Provider-Patient Interaction	183
Pt. III	Social and Community Health Issues
10	The State of the Art and the State of the Science of Community Organizing	207
11	The Continuing Challenge of Community Health Risk Management and Communication	221
12	Working along the Margins: Developing Community-Based Strategies for Communicating about Health with Marginalized Groups	241
13	Social Support, Social Networks, and Health	263
14	Everyday Interpersonal Communication and Health	285
Pt. IV	Organizational Issues
15	Organizational Forms and the Provision of Health Care	319
16	Stress and Social Support in Health Care Organizations	347
17	Groups and Teams in Health Care: Communication and Effectiveness	369
18	Organizational Rhetoric and Healthcare Policymaking	403
19	Working Well: Communicating Individual and Collective Wellness Initiatives	423
Pt. V	Media Issues
20	Using Media Campaigns for Health Promotion	449
21	Looking Toward the Future: Health Message Design Strategies	473
22	Using Computers to Narrowcast Health Messages: The Role of Audience Segmentation, Targeting, and Tailoring in Health Promotion	497
23	Telemedicine: Expanding Health Care into Virtual Environments	515
24	Health as Profit: Public Relations in Health Communication	537
25	Popular Media and Health: Images, Effects, and Institutions	557
26	Accessing, Understanding, and Applying Health Communication Messages: The Challenge of Health Literacy	583
Pt. VI	Lessons and Challenges from the Field
27	Opportunities for Health Communication Scholarship to Shape Public Health Policy and Practice: Examples from the National Cancer Institute	609
28	Lessons Learned from the Field on Prevention and Health Campaigns	625
29	Lessons Learned about Academic and Public Health Collaborations in the Conduct of Community-Based Research	637
30	Ethics in Health Communication Interventions	651
	Author Index	681
	Subject Index	729