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Contents: Preface. Part I: Fundamentals. Introduction to Applied Cognitive Psychology. Similarities and Differences Between Basic and Applied Cognitive Psychology. Methodology of Cognitive Research. Approaches and Methods of Applied Research. Phases of Application and the Basic-Applied Cycle: The Yin and Yang of Science. Basic Cognitive Psychology: Framework for Application. Part II: Application. Attention, Perception, and Imagery. Comprehension and Learning. Retention and Remembering. Reasoning, Problem Solving, and Decision Making. Part III: Noncognitive Factors Affecting Cognition and Application. Social Interaction and Communication. The Physical Environment. Physiological and Emotional States. Responding. Cognitive Assessment. Occupational Experience. Careers of Applied Cognitive Psychologists. The Future of Applied Cognitive Psychology. Epilogue: The Aim of Practical Psychology.
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