|
|
Sold Out
Book Categories |
Contents: Preface. Part I: Applications. An Introduction to Audience Research. Audience Research in Advertising. Audience Research in Programming. Audience Research in Financial Analysis. Audience Research in Social Policy. Part II: Research Data. The Audience Measurement Business. Audience Research Methods. Ratings Research Products. Part III: Analytical Techniques. Understanding Audience Behavior. Audience Ratings: Analysis of Gross Measures. Audience Ratings: Analysis of Cumulative Measures. Appendices: DMA Market Rankings. Glossary.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Ratings Analysis: The Theory and Practice of Audience Research
X
This Item is in Your Inventory
Ratings Analysis: The Theory and Practice of Audience Research
X
You must be logged in to review the productsX
X
X
Add Ratings Analysis: The Theory and Practice of Audience Research, This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasti, Ratings Analysis: The Theory and Practice of Audience Research to the inventory that you are selling on WonderClubX
X
Add Ratings Analysis: The Theory and Practice of Audience Research, This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasti, Ratings Analysis: The Theory and Practice of Audience Research to your collection on WonderClub |