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Book Categories |
| Preface | ||
| Acknowledgments | ||
| 1 | What is Communication Excellence? | 1 |
| 2 | Knowing How to Manage Strategically | 23 |
| 3 | Knowing Two-Way Communication Practices | 39 |
| 4 | Knowing Traditional Communicator Skills | 53 |
| 5 | Build Your Knowledge Base | 63 |
| 6 | The Power of the Communication Department | 75 |
| 7 | Shared Expectations of Communication | 89 |
| 8 | Building Linkages to the Dominant Coalition | 107 |
| 9 | What CEOs Should Do About Excellence | 121 |
| 10 | Participation and Authority in the Culture of Organizations | 135 |
| 11 | Empowering Women and Culturally Diverse Employees | 149 |
| 12 | The Global Qualities of Excellence | 163 |
| 13 | Changing the Character of Organizations | 183 |
| 14 | Origins of Communication Programs | 195 |
| 15 | Using Traditional and Advanced Practices | 207 |
| 16 | Communication Excellence Makes a Difference | 217 |
| Appendix: How the Excellence Study Was Conducted | 237 | |
| Author Index | 251 | |
| Subject Index | 253 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kendy Kutchek
reviewed Manager's Guide to Excellence in Public Relations and Communication Management on October 03, 2015
Manager's Guide to Excellence in Public Relations and Communication Management
This was an exceptional book! It's a practical guide on how to be more influential work, at home, and with your children. She starts off by outlining the eight essential skills of a lawyer.
1. know what you want- developing a theory for your case
2. Choose your audience
3. Obtain your evidence supporting your position
4. Presenting your case
5. Defending Your Case- cross examination
6. Staying true, avoiding the spin
7. Tell it in a story
8. Sum it up- your closing arguement
Then, she applies those skills to the areas of your life.
9. Winning at work
10. negotiations
11. A womans voice (I skipped this chapter)
12. Advocating with loved ones
13. Eight Steps to Effective Parenting (read this chapter several times!)
At the end of each chapter, she summarizes the chapter with key points that she calls a "Legal Brief".
I read self help books, business books, and law books but this is the first one that really ties all the skills together.
I highly recommend this book for anybody who wants to be more influential and more persuasive!
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Add Manager's Guide to Excellence in Public Relations and Communication Management, This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and p, Manager's Guide to Excellence in Public Relations and Communication Management to the inventory that you are selling on WonderClubX
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Add Manager's Guide to Excellence in Public Relations and Communication Management, This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and p, Manager's Guide to Excellence in Public Relations and Communication Management to your collection on WonderClub |