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Audience Ratings: Radio, Television, and Cable Book

Audience Ratings: Radio, Television, and Cable
Audience Ratings: Radio, Television, and Cable, , Audience Ratings: Radio, Television, and Cable has a rating of 4 stars
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Audience Ratings: Radio, Television, and Cable, , Audience Ratings: Radio, Television, and Cable
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  • Audience Ratings: Radio, Television, and Cable
  • Written by author Hugh Malcom Beville, Jr
  • Published by Taylor & Francis, Inc., June 1988
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Contents: Foreword. Preface. CHART: The Rise and Fall of Major Ratings Services, 1930-1985. Radio Services - Pre-TV (1930-1946). Radio Services - Post-TV (1946-1987). Television Services (1946-1987). Ratings Methodologies: A Comparative Examination. Qualitative vs. Quantitative Ratings. Cable Ratings (1979-1987). Using Ratings Data. Ratings: Servant or Master? Government Intervention. What We Have Learned: 1930-1987. A Look to the Future. Appendices: Ratings Basics: Terms, Calculations, and Relationships. Offices and Services of Principal Syndicated Ratings Companies Operating on a National Basis. Audience Measurement Highlights. Methodological Studies and Assessments.


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