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Book Categories |
Preface | ||
Introduction | ||
1 | The Nature of Survey Research | 3 |
2 | The Survey Process | 29 |
3 | Sampling Procedures | 38 |
4 | Questionnaire Construction | 77 |
5 | The Data Collection Stage | 103 |
6 | Coding Practices | 131 |
7 | Designing a Survey | 147 |
8 | The Process of Data Analysis | 173 |
9 | Single-Variable Statistics | 190 |
10 | Statistical Inference for Means | 220 |
11 | Two-Variable Tables | 247 |
12 | Measures of Association | 260 |
13 | Control Tables | 283 |
14 | Correlation and Regression | 298 |
15 | Writing Survey Reports | 327 |
16 | Evaluating Surveys | 334 |
17 | The Ethics of Polls | 351 |
Answers to Exercises | 365 | |
References | 377 | |
Index of Notation and Statistics | 381 | |
Index | 383 | |
About the Authors | 393 |
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