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This innovative book is the first on environmental issues aimed at management students and practitioners. Its purpose is to help managers make strategic decisions that are both economically successful "and "sensitive to the Earth's natural environment. The book is designed to: educate managers about current national and global environmental issues, particularly as they relate to economic activities; introduce a range of social, scientific, psychological and economic concepts related to environmentally sensitive strategic decisions; and offer a new strategic decision-making framework to help achieve long-term economic success within the limits of the ecosystem.
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