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Preface | ||
Pt. 1 | The Persuasion Foundation | |
1 | How Persuasion Makes the World Go Round: "From a Box of Soap to a Soap Box" | 3 |
2 | Cornerstone #1 of Persuasive Presenting: Convicted and Convincing | 13 |
3 | Cornerstone #2 of Persuasive Presenting: Prepared for Battle | 23 |
4 | Cornerstone #3 of Persuasive Presenting: Having a Flight Plan | 35 |
5 | Cornerstone #4 of Persuasive Presenting: Delivering with Style | 45 |
Pt. 2 | Persuading the Individual | |
6 | The Persuasive Drama: Act I - Revealing the Characters and Dramas | 57 |
7 | The Persuasive Drama: Act II - Addressing the Dramas | 67 |
8 | Act III - Resolving the Conflicts: Moving from Agreement to Action | 77 |
9 | The Power of a Story | 85 |
Pt. 3 | Persuading the Crowd | |
10 | Know Thy Audience | 101 |
11 | Mistakes Speakers Make and How to Avoid Them | 107 |
12 | Setting the Hook | 117 |
13 | In the Palm of Your Hand: The Dynamics of Mass Persuasion and Moving Past Fear | 125 |
Pt. 4 | The Persuasive Personality | |
14 | How to Meet, Greet, and Treat Your Clients: Understanding the Dynamics of Charisma | 135 |
15 | The Emotionally Intelligent Advisor | 145 |
16 | Moving from Me to We | 159 |
17 | Understanding Personality DNA | 175 |
18 | You Have to Read Them before You Can Lead Them: Understanding Personality Signals | 187 |
19 | Keys to a Persuading Personality | 199 |
20 | Pushing the Right Buttons | 213 |
21 | Turning Conflict into Opportunity | 219 |
22 | Persuasive Confrontational Skills | 229 |
Bibliography | 241 | |
Index | 243 |
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Add The Financial Professional's Guide to Persuading 1 or 1,000, Persuasive presentations are a matter of both substance and style. Gary DeMoss and Mitch Anthony, well-known speakers and communication professionals in the financial services industry, reveal proven strategies for making can't miss presentations about , The Financial Professional's Guide to Persuading 1 or 1,000 to the inventory that you are selling on WonderClubX
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Add The Financial Professional's Guide to Persuading 1 or 1,000, Persuasive presentations are a matter of both substance and style. Gary DeMoss and Mitch Anthony, well-known speakers and communication professionals in the financial services industry, reveal proven strategies for making can't miss presentations about , The Financial Professional's Guide to Persuading 1 or 1,000 to your collection on WonderClub |