Net Strategy: Charting the Digital Course for Your Company's Growth Book

Which direction will the online economy move? Author, entrepreneur, and cyber-pundit Robert Spiegel examines and explains who will lose, who will profit and why, and includes perspectives from investors, entrepreneurs, venture capitalists and corporate managers.Net Strategy will show Internet start-ups, and dot.com divisions of large and small companies how to: -- Identify the venture capitalists who fund Internet start-ups most aggressively -- Uncover which projects will get the financial backing -- and which won't -- Create a new business model uniquely able to capitalize on Internet sales -- Build brand powerhouses through affinity marketing -- Deal with regulation issues and capitalize on international opportunities As Internet commerce moves to broadband and becomes a mainstream phenomenon, companies who joined the online fray may find themselves left in the dust. While Spiegel reviews what the most successful companies have done so far, he also predicts what changes are imminent as one stage of the Internet economy evolves to the next. The only requisite for success, according to Spiegel, is a company's quest for constant change and reinvention.