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How many job seekers hit the market with no more than a vague idea of what they are capable of -- or even what they want? How many of them go out and get one of those job-finding bibles only to get bogged down in extraneous details? This latest title in the Clueless series assumes no previous knowledge... but doesn't throw the book at readers, either. In this series' inimitably engaging yet encouraging style, Burns and Godin tell: -- How to craft a personal positioning statement that hones your message and highlights your goals. -- How to translate self, skills and experience into the strengths that will make employers sit up and take notice -- and pay handsomely for what they get. -- How to set short-term, mid-term and long-term goals -- and meet them -- How to promote yourself in the best possible light, and put your best foot forward on paper, on screen, and in person. -- How to make the right moves even after you've been hired -- exploring opportunities within the new company, keeping in touch with old friends, and always building skills.In a lively, entertaining manner, Beth Burns and Seth Godin give readers the necessary tools to get that great job and lead their careers to new heights.
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