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Book Categories |
| Preface | ||
| List of tables and figures | ||
| Acknowledgments | ||
| Contributors | ||
| 1 | Marketing and the Durable Use of Consumer Goods: A Framework for Inquiry | 1 |
| 2 | Product Durability and Re-take after Use | 29 |
| 3 | Product Durability and Marketing Strategies | 41 |
| 4 | Product Stewardship and Useful Life Concept: The Challenges for Business | 51 |
| 5 | Sustainable Product Design | 57 |
| 6 | Extended Product Responsibility in the US Electronic Industry | 69 |
| 7 | Kodak's Product Optimization Program | 83 |
| 8 | Rank Xerox Product Stewardship | 89 |
| 9 | Product Stewardship: The Case of Digital Equipment Corporation | 97 |
| 10 | Determinants of the Life Span of Household Equipment: The Case of Poland | 105 |
| 11 | Collector's Car and Marketing of New Vehicles: The Case of Daimler-Benz AG | 113 |
| 12 | Conclusions | 119 |
| Glossary | 131 | |
| Bibliography | 137 | |
| Index | 143 |
| Price | Condition | Delivery | Seller | Action |
| $123.84 | Digital |
| WonderClub |
Massimo Zamperini
reviewed The Durable Use of Consumer Products on November 01, 2014 The Durable Use of Consumer Products
Desicartea e o galerie internationala a celor mai admirative branduri, cu identificarea factorilor care le-au u determinat succesul se ofera o informatie vaga a companiilor cunoscute.
Deja dac[ te itnereseaza istoria detailata a unei companii cunoscuta la nivel mondial - recomand sacauti o carte dedicata doar brandului care te intereseaza.
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Add The Durable Use of Consumer Products, The optimal use of products is a growing concern of consumers worldwide and businesses have to respond to these trends. The Durable Use of Consumer Products is the first book-length study of the marketing aspects of product durability and the optimal use , The Durable Use of Consumer Products to the inventory that you are selling on WonderClubX
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Add The Durable Use of Consumer Products, The optimal use of products is a growing concern of consumers worldwide and businesses have to respond to these trends. The Durable Use of Consumer Products is the first book-length study of the marketing aspects of product durability and the optimal use , The Durable Use of Consumer Products to your collection on WonderClub |
