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Preface. 1. The Newspaper Industry in a State of Flux. 2. The Economic Fundamentals of Newspaper Publishing. 3. The Industrial Context of Newspaper Firms. 4. Vertical Integration and Horizontal Mergers and Acquisitions. 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation. 6. Change of the Newspaper Firm in the 1990s (and Beyond). Epilogue. Bibliography. Appendices: A. Data Gathering. B. Topic List Interviews C. Economies of Scale: An Empirical Investigation in The Netherlands. D. Local Newspaper Markets in The Netherlands. E. Minimum Efficient Scale in The Netherlands. F. Diversification of Newspaper Companies. G. Interview Extracts.
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Add Newspapers, a lost cause?, Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of tod, Newspapers, a lost cause? to the inventory that you are selling on WonderClubX
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Add Newspapers, a lost cause?, Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of tod, Newspapers, a lost cause? to your collection on WonderClub |