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Book Categories |
| Introduction | 1 | |
| 1 | Defining Your Stakeholders and Setting Objectives | 7 |
| 2 | The Internet Bullseye Marketing Model: Planning Your Internet Strategy | 21 |
| 3 | Transitioning from the Physical to the Virtual | 51 |
| 4 | Market Research on the Internet | 65 |
| 5 | Implementing the Initial Four Stages of Web Site Development | 79 |
| 6 | Interactive and Database Web Site Strategies | 97 |
| 7 | Advanced Web Site Development Strategies | 123 |
| 8 | Implementing the Final Five Stages of Web Site Development | 155 |
| 9 | Creating and Maintaining Web Content | 181 |
| 10 | Driving Traffic to Your Site | 199 |
| 11 | Advanced Internet Technologies | 219 |
| 12 | Marketing by E-Mail - Internet "Outbound" Marketing Strategies | 235 |
| 13 | Proactive Marketing On the Internet | 255 |
| 14 | Proactive Marketing Off the Internet | 273 |
| 15 | Online Commerce: Closing Sales on the Internet | 285 |
| A | About the Online Component of the Book | 303 |
| Index | 305 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Adrienne Kutner
reviewed Strategic Internet marketing on September 21, 2016
Strategic Internet marketing
Too basic. Doesn't contain info you can't already find on the Internet.
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Add Strategic Internet marketing, Use the Internet as a lethal competitive weapon! With this professional reference, you'll find cutting-edge strategies for using the Internet to successfully market your products and services. You'll find surefire techniques for planning and implementing , Strategic Internet marketing to the inventory that you are selling on WonderClubX
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Add Strategic Internet marketing, Use the Internet as a lethal competitive weapon! With this professional reference, you'll find cutting-edge strategies for using the Internet to successfully market your products and services. You'll find surefire techniques for planning and implementing , Strategic Internet marketing to your collection on WonderClub |
