Marketing Communications for Local Nonprofit Organizations: Targets and Tools Book

Marketing Communications for Local Nonprofit Organizations: Targets and Tools, Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. M, Marketing Communications for Local Nonprofit Organizations: Targets and Tools

4 out of 5 stars based on 2 reviews

Marketing Communications for Local Nonprofit Organizations: Targets and Tools
Written by author Donald Self
Published by Taylor & Francis, Inc., April 2002
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. M
This collection of 13 articles, written by scholars from the U.S., Canada, and Australia, is co-published simultaneously as Journal of Nonprofit & Public Sector Marketing, Volume 9, Numbers 1/2 2001. The first five articles focus on "targets," with

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Introduction 1
Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People 5
Social Entrepreneurship: Managerial, Finance and Marketing Aspects 19
Nonprofit-Business Alliance Model: Formation and Outcomes 45
Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I 63
Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II 97
Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations 119
Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy 141
Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods 157
Expanding Your Communication Budget with Group Collaboration Technology 169
Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications 179
Fundraising Direct: A Communications Planning Guide for Charity Marketing 185
Promotional Products: Adding Tangiblity to Your Nonprofit Promotions 205
Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations 215
Index 247

Title: Marketing Communications for Local Nonprofit Organizations: Targets and Tools

Manufacturer:

Informa PLC

Item Number: 9780789017031

Publication Date: April 2002

Number: 1

Product Description: Full Name: Marketing Communications for Local Nonprofit Organizations: Targets and Tools; Short Name:Marketing Communications for Local Nonprofit Organizations

Universal Product Code (UPC): 9780789017031

WonderClub Stock Keeping Unit (WSKU): 9780789017031

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/70/31/9780789017031.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 5.900 cm (2.32 inches)

Heigh : 8.300 cm (3.27 inches)

Depth: 0.800 cm (0.31 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Wilbur Fullwig

reviewed Marketing Communications for Local Nonprofit Organizations: Targets and Tools on December 03, 2019

Marketing Communications for Local Nonprofit Organizations: Targets and Tools

What mixed bag! I thought I'd never get through it. Finally I just gave in & let the words wash by, whether I registered them or not. There a lot of good stuff in it, most excellent Rumi quotes - - & also just a lot of stuff.

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Marketing Communications for Local Nonprofit Organizations: Targets and Tools, Help your nonprofit organization keep up with the competition!
As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. M, Marketing Communications for Local Nonprofit Organizations: Targets and Tools

Add Marketing Communications for Local Nonprofit Organizations: Targets and Tools, Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. M, Marketing Communications for Local Nonprofit Organizations: Targets and Tools to the inventory that you are selling on WonderClub

Add Marketing Communications for Local Nonprofit Organizations: Targets and Tools, Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. M, Marketing Communications for Local Nonprofit Organizations: Targets and Tools to your collection on WonderClub

Marketing Communications for Local Nonprofit Organizations: Targets and Tools Book

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	Introduction	1
	Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People	5
	Social Entrepreneurship: Managerial, Finance and Marketing Aspects	19
	Nonprofit-Business Alliance Model: Formation and Outcomes	45
	Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I	63
	Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II	97
	Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations	119
	Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy	141
	Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods	157
	Expanding Your Communication Budget with Group Collaboration Technology	169
	Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications	179
	Fundraising Direct: A Communications Planning Guide for Charity Marketing	185
	Promotional Products: Adding Tangiblity to Your Nonprofit Promotions	205
	Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations	215
	Index	247