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Book Categories |
| Introduction | 1 | |
| Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P-People | 5 | |
| Social Entrepreneurship: Managerial, Finance and Marketing Aspects | 19 | |
| Nonprofit-Business Alliance Model: Formation and Outcomes | 45 | |
| Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I | 63 | |
| Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II | 97 | |
| Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations | 119 | |
| Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy | 141 | |
| Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods | 157 | |
| Expanding Your Communication Budget with Group Collaboration Technology | 169 | |
| Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications | 179 | |
| Fundraising Direct: A Communications Planning Guide for Charity Marketing | 185 | |
| Promotional Products: Adding Tangiblity to Your Nonprofit Promotions | 205 | |
| Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations | 215 | |
| Index | 247 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Cesar Maya
reviewed Marketing Communications for Local Nonprofit Organizations: Targets and Tools on August 24, 2013
Marketing Communications for Local Nonprofit Organizations: Targets and Tools
Since I've been doing TV interviews lately I thought I should read up on how to give better interviews. This book was probably very useful when it was written, but it is serioulsy out-of-date today. The internet did not exist when this was written and though it claims to have been "updated" it refers to HDTV as something "that will be coming in the 90's"! The examples of on-air personalities and events are from the early days of TV to the 1980's at the latest. Even advice on men having haircuts that don't expose the ears as they can be "distracting" feels very 1980's.
The only reason I gave the book 2 starts instead of one is that some of the specific advice is still relevant... just not much of it. There are certianly more useful and timley books available.
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