|
|
Sold Out
Book Categories |
| Foreword | ||
| Preface | ||
| Using This Book | ||
| Executive Summary | ||
| Pt. I | Finding New Products | 1 |
| Ch. 1 | Innovation: A Relentless Thrust | 3 |
| Ch. 2 | Making Innovations Happen | 17 |
| Pt. II | Moving on - Successful Developments | 29 |
| Ch. 3 | Success | 31 |
| Ch. 4 | Hitting the Ground Running | 43 |
| Ch. 5 | Ideas, Ideas, Ideas | 55 |
| Ch. 6 | Product Development: Corporate Strategy | 63 |
| Pt. III | Centers of Excellence | 71 |
| Ch. 7 | Centers of Excellence | 75 |
| Ch. 8 | Staffing: The Innovative Atmosphere | 91 |
| Ch. 9 | In-House or Contracting Out? | 107 |
| Ch. 10 | Design | 119 |
| Ch. 11 | Technical Research | 131 |
| Ch. 12 | High Tech | 145 |
| Ch. 13 | New Products by Branding: Basic Industries | 155 |
| Pt. IV | Where Do We Go from Here? | 163 |
| Ch. 14 | Services | 165 |
| Ch. 15 | Market Research | 177 |
| Ch. 16 | Companies and Governments: The Hostility and the Emerging Consensus ("Poor Mr. Gates") | 185 |
| Ch. 17 | Failures | 191 |
| Ch. 18 | Investing in New Product Development | 195 |
| Ch. 19 | The Product Launch: Looking Ahead, Some Ethical Issues | 203 |
| References | 209 | |
| Index of Names | 211 | |
| Index of Topics | 215 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Daniel Daigle
reviewed New Product Development: Successful Innovation in the Marketplace on October 20, 2014
New Product Development: Successful Innovation in the Marketplace
It's disheartening. Everyday, really good ideas fall flat. Many individuals start services that could really make a difference in this world but despite the need no one interested and the businesses fail. In these difficult economic times, such instances only seem to become more frequent.
The Genius Machine sets out 11 steps meant to take good ideas and cultivate them to maturation. The steps themselves help to clarify not only the actual idea but also the reader's expectations and direction. This is key because often our indecision shows through when we are unable to tell others who we are and what we are trying to accomplish. Immediately, potential customers are driven away. In addition, The Genius Machine discusses other common mis-steps like not bothering to test an idea, not knowing the target audience, or not marketing the idea properly once it's in place.Â
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
New Product Development: Successful Innovation in the Marketplace
X
This Item is in Your Inventory
New Product Development: Successful Innovation in the Marketplace
X
You must be logged in to review the productsX
X
X
Add New Product Development: Successful Innovation in the Marketplace, , New Product Development: Successful Innovation in the Marketplace to the inventory that you are selling on WonderClubX
X
Add New Product Development: Successful Innovation in the Marketplace, , New Product Development: Successful Innovation in the Marketplace to your collection on WonderClub |
