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| Preface | ||
| Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry | 1 | |
| The Organization of Wine Tourism in France: The Involvement of the French Public Sector | 35 | |
| Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies | 49 | |
| Positioning an Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing | 61 | |
| An Analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures | 77 | |
| The Role of Local and Regional Food in Destination Marketing: A South African Situation Analysis | 97 | |
| Wine and Tourism at the "Fairest Cape": Post-Apartheid Trends in the Western Cape Province and Stellenbosch (South Africa) | 113 | |
| Policy, Support and Promotion for Food-Related Tourism Initiatives: A Marketing Approach to Regional Development | 131 | |
| Seasonality in New Zealand Winery Visitation: An Issue of Demand and Supply | 155 | |
| Index | 175 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
SH Harris
reviewed Wine, Food, and Tourism Marketing on August 21, 2011
Wine, Food, and Tourism Marketing
This is a book packed with information, and an admirable amount of research appears to have gone into its production. For me, it rather fell between stools; it is too opinionated for a text book and not personal enough to be a 'good read'. Dates and statistics chase each other - useful things to know perhaps, but they are interspersed with some strong statements of opinion around history, colonialism and politics that I found dated in attitude and jarring.
I keep the book because I may find the material useful at some point - though as others have also pointed out, he considered not five plants but four: timber, wine, rubber, tobacco.
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