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Preface | ||
Introduction | 1 | |
Increasing the Validity of Post Command Economy Research and Application | 7 | |
Environmental Dimensions of Emerging Markets: Introducing a Region-Relevant Market Analysis Matrix | 27 | |
Market-Entry Strategies in Poland - A Preliminary Report | 43 | |
An Assessment of Foreign Direct Investment Opportunities in Hungary | 63 | |
Can Western-Style Marketing Be Applied in Transitional Economies? A Study of Consumer Bank Marketing in Poland | 79 | |
Index | 95 |
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