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Marketing in Central and Eastern Europe Book

Marketing in Central and Eastern Europe
Marketing in Central and Eastern Europe, , Marketing in Central and Eastern Europe has a rating of 3 stars
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Marketing in Central and Eastern Europe, , Marketing in Central and Eastern Europe
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Digital Copy
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  • Marketing in Central and Eastern Europe
  • Written by author Erdener Kaynak
  • Published by Taylor & Francis, Inc., January 1997
  • Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by
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Book Categories

Authors

Preface
Introduction1
Increasing the Validity of Post Command Economy Research and Application7
Environmental Dimensions of Emerging Markets: Introducing a Region-Relevant Market Analysis Matrix27
Market-Entry Strategies in Poland - A Preliminary Report43
An Assessment of Foreign Direct Investment Opportunities in Hungary63
Can Western-Style Marketing Be Applied in Transitional Economies? A Study of Consumer Bank Marketing in Poland79
Index95


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