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Preface.
1. Strong Brand, Strong Reputation.
2. Measuring Brand and Reputation.
3. The BalancedBrand System.
Part One: Assessment of Organization and Stakeholder Values.
4. Brand Assessment.
5. Stakeholder Assessment.
6. Stakeholder Return on Investment.
Part Two: Alignment of Organization and Stakeholder Values.
7. Balanced Culture.
8. Balanced Conversation.
9. Creating and Maintaining Balance.
Notes.
Glossary.
Acknowledgments.
About the Authors.
Index.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Bret Applegate
reviewed Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business on May 05, 2016
Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business
Desicartea e o galerie internationala a celor mai admirative branduri, cu identificarea factorilor care le-au u determinat succesul se ofera o informatie vaga a companiilor cunoscute.
Deja dac[ te itnereseaza istoria detailata a unei companii cunoscuta la nivel mondial - recomand sacauti o carte dedicata doar brandului care te intereseaza.
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Add Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business, Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growt, Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business to the inventory that you are selling on WonderClubX
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Add Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business, Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growt, Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business to your collection on WonderClub |
