Essential Principles for Fundraising Success: An Answer Manual for the Everyday Challenges of Raising Money Book

Figures, Tables, & Exhibits.

Preface.

Acknowledgments.

Introduction: Purpose and Observations.

1. Principles of Fundraising: Time-Tested Truths.

2. Essential Fundraising Tools: Focusing Your Work.

3. The Board: Where Fundraising Begins.

4. Research: Working Smarter.

5. Annual Campaigns: The Basis for the Future.

6. Direct Mail: How to Build Your Donor Base.

7. Special Events: Making Friends, Raising Funds, and Having Fun.

8. Major Gifts: Getting to the Big Gifts.

9. Capital Campaigns: Building Success.

10. Planned Giving: You Can Do It.

11. Foundation Grants: Writing and Other Keys to Success.

12. Corporate Dollars: Sponsorship, Marketing, and More.

13. Technology: Embrace It.

14. Stewardship: Saying Thanks Pays Dividends.

15. Putting It All Together.

References.

The Authors.

Index.