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Marketing Therapists Book

Marketing Therapists
Marketing Therapists, The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to, Marketing Therapists has a rating of 3 stars
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Marketing Therapists, The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to, Marketing Therapists
3 out of 5 stars based on 2 reviews
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Digital Copy
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  • Marketing Therapists
  • Written by author Davis
  • Published by Wiley, John & Sons, Incorporated, February 1996
  • The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to
  • A Volume in the Jossey-Bass Managed Behavioral Healthcare Library The first book of its kind, this essential resource helps therapists survive and thrive in today's rapidly changing health care environment. Full of nuts-and-bolts information in e
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Book Categories

Authors

Foreword
Preface
1A Therapist's View of Marketing1
2Responding to the Changing Behavioral Healthcare Marketplace14
3Target Marketing: How to Start the Client Flow27
4Deciding What Services to Provide: Product Planning and Market Research46
5Developing a Marketing Plan and Steps to Successful Sales65
6Finding Your Place in the Integrated Delivery System85
7Managed Care Contracting101
8Promoting Your Services123
9Customer Service149
Appendix167
About the Authors183
Index189


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Marketing Therapists, The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to, Marketing Therapists

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Marketing Therapists, The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to, Marketing Therapists

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Marketing Therapists, The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to, Marketing Therapists

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