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Book Categories |
Foreword | ||
Preface | ||
1 | A Therapist's View of Marketing | 1 |
2 | Responding to the Changing Behavioral Healthcare Marketplace | 14 |
3 | Target Marketing: How to Start the Client Flow | 27 |
4 | Deciding What Services to Provide: Product Planning and Market Research | 46 |
5 | Developing a Marketing Plan and Steps to Successful Sales | 65 |
6 | Finding Your Place in the Integrated Delivery System | 85 |
7 | Managed Care Contracting | 101 |
8 | Promoting Your Services | 123 |
9 | Customer Service | 149 |
Appendix | 167 | |
About the Authors | 183 | |
Index | 189 |
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Add Marketing Therapists, The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to, Marketing Therapists to the inventory that you are selling on WonderClubX
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Add Marketing Therapists, The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to, Marketing Therapists to your collection on WonderClub |