Answering Questions Book

	Acknowledgments
1	Introduction	1
2	Using Behavioral Coding to Identify Cognitive Problems with Survey Questions	15
3	Questionnaire Pretesting: Computer-Assisted Coding of Concurrent Protocols	37
4	From Paradigm to Prototype and Back Again: Interactive Aspects of Cognitive Processing in Standardized Survey Interviews	65
5	The Validity and Consequences of Verbal Reports About Attitudes	91
6	Expanding and Enhancing the Use of Verbal Protocols in Survey Research	115
7	Integrating Questionnaire Design with a Cognitive Computational Model of Human Question Answering	143
8	Cognitive Interviewing Techniques: In the Lab and in the Field	177
9	Cognitive Techniques in Interviewing Older People	197
10	An Individual Differences Perspective on Assessing Cognitive Processes	221
11	A Coding System for Appraising Questionnaires	259
12	Exemplar Generation: Assessing How Respondents Give Meaning to Rating Scales	293
13	The How and Why of Response Latency Measurement in Telephone Surveys	319
14	Implicit Memory and Survey Measurement	347
15	Use of Sorting Tasks to Assess Cognitive Structures	373
16	How Do We Know What We Think They Think Is Really What They Think?	389
	References	403
	About the Authors	443
	Index	453