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Book Categories |
Ch. 1 | The Nature of Strategic Management | 1 |
Ch. 2 | Understanding and Analyzing the External Environment | 37 |
Ch. 3 | Assessing the Internal Environment | 87 |
Ch. 4 | Mission, Vision, and Values | 127 |
Ch. 5 | Developing Strategic Alternatives | 159 |
Ch. 6 | Evaluation of Alternatives and Strategic Choice | 205 |
Ch. 7 | Implementing the Strategy | 249 |
Ch. 8 | Control of the Strategy | 299 |
Index | 341 |
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