Market-driven management Book

Your smaller competitors have decreased their response time. Your foreign competitors are getting stronger. Your customers are demanding more performance and lower prices. Your capabilities are becoming obsolete. These are the harsh realities managers of today must realize, cope with and find profitable solutions to, if they want to thrive in today's volatile business environment. As a manager or executive, you might respond, "This is the way business has always been." Not true. The difference is the frequency and velocity at which change is occurring and the dramatic impact these changes are having and will continue to have on your business results. With business examples, case studies, and how-to steps, authors B. Charles Ames and Dr. James D. Hlavacek return with a stellar sequel to their first book. Market-Driven Management, Revised Edition provides the practical tools to achieve outstanding business results through proven market-driven techniques.