And It Tastes Just Like Chicken : Endless Retail Sales and Management Success Book

It seems that every time someone convinces you to try a new, usually exotic, yet somewhat unappealing dish, they often clinch their effort by telling you, "Don't worry, it tastes just like chicken." Somehow, this phrase is supposed to eliminate any apprehension you might have about the new taste. After all, everyone likes chicken, right? In the retail world, sales and management associates are subject to the same theory. "Sure it's real estate, but selling and management are selling and management, right?" or "Sure it's insurance, but selling and management are selling and management, right?" or "Sure it's stocks and bonds, but selling and management are selling and management, right?" The reality is, quail tastes just like quail, rattlesnake tastes just like rattlesnake, and squid tastes just like squid. And ... real estate is real estate, insurance is insurance, and stocks and bonds are stocks and bonds. And ... retail is retail. It tastes like chicken because it is chicken! This book is retail selling and management! The emphasis is on practical ideas, examples, and theories that you can put to use immediately. The customization process - which is complex and very time consuming - has been done for you. All you have to do is change the product and service name and you are ready for endless retail sales and management success.

Retail selling and management is very different from selling and management in other fields. Covering the cornerstone principles and showing how to achieve success, this unique book focuses on the vitally important salesperson/customer relationship and building a strong and effective management team that can solve problems, delegate, hire, and train.