Building Successful Internet Businesses: The Essential Sourcebook for Creating Businesses on the Net Book

Being commercially successful on the World Wide Web takes more than a knowledge of HTML. Now, with Building Successful Internet Businesses , there's finally a way to develop or improve your Internet business acumen -- whether your business is already on the Net or you're only at the concept stage. Professional Internet consultants David Elderbrock and Nitin Borwankar offer here invaluable insights and experience gained in helping businesses ranging from publishing to online sales, from communication systems to electronic commerce. Whether you're a sole proprietor just starting out or a manager wishing to get beyond the hype and technology to draw up a coherent business plan, you'll find the advice and counsel you need in Building Successful Internet Businesses .