I-Mode: A Primer Book

	Foreword	vii
	Preface	ix
	Acknowledgments	xiii
Part I	Definition and History of i-mode
Chapter 1	What Is i-mode?	3
	Exploring Handsets	4
	Using the handset for Internet browsing	8
	Using the handset for e-mailing	9
	Using the handset for phoning	11
	Exploring i-mode Services	13
	A brief description of packet networks	13
	Specific services and an exploration of the revenue model	14
	I-Appli, the i-mode version of Java	15
Chapter 2	Getting to Know DoCoMo	23
	The Little Spin-off that Could	23
	A brief chronology	24
	Key players	27
	The Path Toward i-mode	29
	Strictly business as usual	29
	Catering to a new market	30
	Leveraging the existing user base	30
	Going with what works	31
	Strategies and Growth	33
	Updating the infrastructure	34
	Knowing the market	36
	Expanding into the global market	37
Chapter 3	I-mode Software	41
	The Software Architecture of i-mode	41
	All that power in the palm of your hand--the system structure	41
	The layers between the Access browser and the RTOS	43
	The i-mode Browser and the cHTML Standard	45
	XHTML in brief	47
	The differences between cHTML and i-mode HTML	50
	Running midlets in the browser	51
	Speaking in i-mode: Language issues and globalization	52
	Taking a Look at Content Providers	53
Chapter 4	I-mode Hardware	57
	NTT's Packet-Switched Standard	57
	Can a "proprietary" network compete with WAP?	57
	A technical definition of the network architecture for i-mode networks	60
	The i-mode server	61
	Packet-Switching Using DoCoMo's PDC-P Standard	64
Part II	The i-mode Environment
Chapter 5	The Direction of Mobile Network Development	71
	The Revolt Against the Fixed Line: If a Home Phone Costs This Much, Let's Go Mobile!	71
	Search For the Killer App: A Build-Up Before the 3G Storm	73
	Wireless: A David versus Goliath Struggle	76
	L-mode, and the i-moding of the Fixed-line Internet	77
	Other networked appliance plans	78
Chapter 6	The Audience	81
	Who Uses i-mode and for What?	81
	Young people--the standard-bearers of i-mode	81
	How businesses have implemented i-mode-based solutions	83
	How Does i-mode Fit the Needs of Its Audience?	84
	Messaging, the little app that made i-mode	84
	Customization and the need for uniqueness	85
Chapter 7	The Developers--Getting a Piece of the i-mode Pie	89
	A Further Exploration of the Revenue Model	89
	New entrepreneurs--a little bit of revenue multiplied many times equals a fortune	91
	Developers' relationship with DoCoMo	92
	NTT DoCoMo Standard for Inclusion on i-mode Menu	92
	Statement of principles about contents	92
	i-mode menu site principles of morality	93
	Content requirement 1: It realizes a value for the i-mode user	95
	Content requirement 2: Miscellaneous	96
	Benign Protector or Malignant Monopolist?	98
	Preparing a Partnership Proposal	100
Part III	Developing i-mode Applications
Chapter 8	Discovering the Lost Joy of Coding Small	105
	Working with i-mode's Memory, Storage, and Screen Limitations	105
	Coding compactly	106
	Trimming graphics by color	107
	Bringing graphics down to screen size	108
	Connection Speed, Limitations, and Considerations	110
	A server-side model: Getting around i-mode limitations to provide rich content	111
	Using server-side Perl, PHP, ASP, JSP, and other scripting languages to bring richness to i-mode	111
	Using SQL databases to host dynamic content	112
	Using Emulators and Editors	117
	Finding an emulator	118
	Coding with editors	119
	Working with the language of i-mode	120
Chapter 9	cHTML, the Language Used for Creating i-mode Pages	123
	File Formats Used in cHTML	123
	Using cHTML Tags in i-mode	124
	&XXX;	124
	[left angle bracket]a[right angle bracket left angle bracket]/a[right angle bracke	126
	[left angle bracket]base[right angle bracket]	129
	[left angle bracket]blink[right angle bracket] [left angle bracket]/blink[right angle bracket]	129
	[left angle bracket]blockquote[right angle bracket] [left angle bracket]/blockquote[right angle bracket]	130
	[left angle bracket]body[right angle bracket] [left angle bracket]/body[right angle bracket]	131
	[left angle bracket]br[right angle bracket]	131
	[left angle bracket]center[right angle bracket] [left angle bracket]/center[right angle bracket]	133
	[left angle bracket]dir[right angle bracket] [left angle bracket]li[right angle bracket] [left angle bracket]/dir[right angle bracket]	134
	[left angle bracket]dl[right angle bracket] [left angle bracket]dt[right angle bracket] [left angle bracket]dd[right angle bracket] [left angle bracket]/dl[right angle bracket]	134
	[left angle bracket]div[right angle bracket] [left angle bracket]/div[right angle bracket]	135
	[left angle bracket]font[right angle bracket] [left angle bracket]/font[right angle bracket]	136
	[left angle bracket]form[right angle bracket] [left angle bracket]/form[right angle bracket]	137
	[left angle bracket]input[right angle bracket]	137
	[left angle bracket]select[right angle bracket] [left angle bracket]/select[right angle bracket]	140
	[left angle bracket]option[right angle bracket]	140
	[left angle bracket]textarea[right angle bracket]	142
	[left angle bracket]h1[right angle bracket] [left angle bracket]/h1[right angle bracket] [left angle bracket]h2[right angle bracket] [left angle bracket]/h2[right angle bracket] [left angle bracket]h3[right angle bracket] [left angle bracket]/h3[right angle bracket] [left angle bracket]h4[right angle bracket] [left angle bracket]/h4[right angle bracket]	144
	[left angle bracket]head[right angle bracket] [left angle bracket]/head[right angle bracket]	145
	[left angle bracket]hr[right angle bracket]	145
	[left angle bracket]html[right angle bracket] [left angle bracket]/html[right angle bracket]	146
	[left angle bracket]img[right angle bracket]	147
	[left angle bracket]marquee[right angle bracket] [left angle bracket]/marquee[right angle bracket]	149
	[left angle bracket]menu[right angle bracket] [left angle bracket]li[right angle bracket] [left angle bracket]/menu[right angle bracket]	150
	[left angle bracket]meta[right angle bracket]	150
	[left angle bracket]object[right angle bracket] [left angle bracket]/object[right angle bracket]	150
	[left angle bracket]ol[right angle bracket] [left angle bracket]li[right angle bracket] [left angle bracket]/ol[right angle bracket]	151
	[left angle bracket]p[right angle bracket] [left angle bracket]/p[right angle bracket]	152
	[left angle bracket]plaintext[right angle bracket] [left angle bracket]/plaintext[right angle bracket]	152
	[left angle bracket]pre[right angle bracket] [left angle bracket]/pre[right angle bracket]	154
	[left angle bracket]title[right angle bracket] [left angle bracket]/title[right angle bracket]	154
	[left angle bracket]ul[right angle bracket] [left angle bracket]li[right angle bracket left angle bracket]/ul[right angle bracket]	155
	Color chart	156
Chapter 10	Playing Sounds in i-mode	157
	Sound Formats in i-mode	157
	Creating MFi files	158
	Other ways of creating music	161
Chapter 11	Programming in cHTML: A Tutorial	163
	Modifying an Existing HTML Document for i-mode	163
	Removing unneeded tags	165
	Trimming graphics to size	167
	Setting text-wrap options	169
	Adding access keys and other touches	173
	Lessons learned	177
	Creating an Online Address Book	177
	Defining the project	178
	Creating the data structure	179
	Directing the flow of user interaction	181
	Building the interface	183
	Authenticating users	187
	Managing account setup	192
	The guts of the application: entering and finding addresses	195
	Troubleshooting problems	199
	Searching and editing the entries	200
	Testing the code for various handsets	209
Chapter 12	i-Appli: The i-mode Version of Java	211
	Getting to Know the i-Appli Java API	211
	Making Preparations	212
	Creating i-Applis	214
	Yes, You Guessed It: Hello World	214
	Using the low-level API	214
	Using the Panel class or the high-level API	220
Chapter 13	Programming i-Applis: A Tutorial	237
	What You Want the Application to Do	237
	Building the Back End	239
	Building Your Main Method	241
	Building the Interface	242
	Using the Network in the i-Appli	248
	SoftkeyListeners, Component Listeners, and their Actions	252
	The Complete Source	257
	Testing the Application	263
	A Book Paradigm	264
Chapter 14	Creating an i-Appli Game	265
	Creating the Project	265
	Drawing on the screen	266
	Processing events	269
	Incorporating sounds	275
	Watching the Game in Action	277
	Planning Possible Improvements	280
	Complete Code Listing	282
Part IV	Case Studies of i-mode: Implementations and Services
Chapter 15	Case Study 1: Walkerplus.com	291
	Company History	291
	Analyzing the Walkerplus.com Strategy	293
	Applying the Lessons	294
Chapter 16	Case Study 2: Index Corporation	295
	Company History	295
	Evolving Mobile Content	296
	Moving to the DoCoMo Business Model	298
	God of Love--Creating Marketable i-mode Content	300
	Looking Ahead	304
	Lessons Learned	306
Chapter 17	Case Study 3: Nikkei	307
	Presence and Profitability	307
	Market-Geared Content	310
	The Lessons	312
Appendix A	What's On the CD-ROM?	313
Appendix B	A Complete List of Official i-mode Sites	317
Appendix C	i-mode Java API	385
Appendix D	cHTML and X-HTML Basic Tags	439
Appendix E	Emoji Symbol Codes	449
	Index	457
	Hungry Minds, Inc. End-User License Agreement	486