Corporate Communications: Theory and Practice Book

2 Ratings

Corporate Communications: Theory and Practice, , Corporate Communications: Theory and Practice

4 out of 5 stars based on 2 reviews

Corporate Communications: Theory and Practice
Written by author Joep P Cornelissen
Published by SAGE Publications, December 2004
Cornelissen (corporate and marketing communications, Leeds U. Business School, UK) presents an overview of both the academic discipline and the practice of corporate communications. Coverage includes the historical, conceptual, and practical roots of the

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PART ONE: MAPPING THE FIELD Circumscribing Corporate Communications
Theory and Practice Corporate Communications in Historical Perspective
Marketing, Public Relations and Corporate Communications Corporate Communications in Theoretical Perspective
Stakeholders, Identity and Reputation PART TWO: CORPORATE COMMUNICATION IN PRACTICE Communications Strategy
Theory and Practice The Organization of Communications
Theory and Practice Communication Practitioners
Theory and Practice PART THREE: RETROSPECT AND PROSPECT The Future of Corporate Communications

Title: Corporate Communications: Theory and Practice

Manufacturer:

SAGE Publishing

Item Number: 9780761944355

Publication Date: December 2004

Number: 1

Product Description: Full Name: Corporate Communications: Theory and Practice; Short Name:Corporate Communications

Universal Product Code (UPC): 9780761944355

WonderClub Stock Keeping Unit (WSKU): 9780761944355

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/43/55/9780761944355.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 7 - Jun 6 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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John Mordach

reviewed Corporate Communications: Theory and Practice on November 29, 2017

Corporate Communications: Theory and Practice

Reading Chicken Soup has been a Law of Diminishing Marginal Utility for me. When I read the first Chicken Soup some 10 years ago, every story would keep me hooked and make me cry. Now the story feels too stretched, too mushy mushy, too hackneyed. Nevertheless, I found one or two stories in thus Chicken Soup worth a thorough read (since I speed read the other stories). One of the stories that stuck with me was about the establishment of Grameen Bank.

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Corporate Communications: Theory and Practice Book

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