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List of Tables 7
List of Figures 9
Acknowledgements 11
Prologue 13
Flight Plan for Deregulation 19
Lost Opportunities 37
Development of Fortress Hubs 59
Predatory Pricing 81
Pacific Southwest Airlines: The First Large Discount Airline 101
Southwest Airlines: Deregulation's Biggest Success Story 123
The Resurrection of Frontier Airlines 151
AirTran Airways: Overcoming Tragedy to Become an Industry Leader 173
JetBlue Airways: The First Luxury Discount Airline 195
Ryanair Leads the Growth of Discounters in Europe 221
Big Response to First Discount Airlines in Asia 241
The Rise and Fall of the Major Airlines from 1995 to 2004 261
Growth of Discount Airlines 283
Recommendations for Successful Airline Deregulation 293
Notes 311
About the Authors 343
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
richard simon
reviewed Deregulation and Competition: Lessons from the Airline Industry on March 23, 2019 Deregulation and Competition
Great way to learn marketing using industry that you know great as a customer not market player!
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Add Deregulation and Competition: Lessons from the Airline Industry, This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is link, Deregulation and Competition: Lessons from the Airline Industry to the inventory that you are selling on WonderClubX
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Add Deregulation and Competition: Lessons from the Airline Industry, This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is link, Deregulation and Competition: Lessons from the Airline Industry to your collection on WonderClub |
