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Multinationals in India: Managing the Interface of Cultures Book

Multinationals in India: Managing the Interface of Cultures
Multinationals in India: Managing the Interface of Cultures, The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying c, Multinationals in India: Managing the Interface of Cultures has a rating of 3 stars
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Multinationals in India: Managing the Interface of Cultures, The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying c, Multinationals in India: Managing the Interface of Cultures
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  • Multinationals in India: Managing the Interface of Cultures
  • Written by author Jai B P Sinha
  • Published by SAGE Publications, September 2004
  • The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying c
  • In this comparative study of cultural adaptation by multinationals operating in India, Sinha (psychology and management studies, Assert Institute of Management Studies, India) compares five multinationals carrying with them cultural imprints from Anglo-Am
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Book Categories

Authors

1The unfolding market19
2The new bazaar44
3The interface of cultures70
4The BAC : a British-American corporation107
5The SHOCII : a Swedish subsidiary134
6The Hilton Roulunds : A Danish multinational160
7The VM : an Indo-Japanese joint venture183
8The KIMCO : a South Korean subsidiary210
9Perspectives and strategies237

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